Photo Courtesy of Rob Potter

Why Growth Hacking Doesn’t Work

For companies struggling to get to the next level, growth hacking may seem like the cure-all that’s worth doubling down on. But before you sign a retainer with the shiny new agency promising massive lead generation and unbelievable growth, take a closer look at their methods.

Growth hackers who focus more on driving traffic and less on understanding your target audience and how to speak to them, might give…