Jennifer ApyA Quick Guide to Jim Collins “isms”When thinking about building an enduring company that lasts, there is no better reference library than works authored by former Stanford…9 min read·Mar 21, 2022--1--1
Jennifer ApyinThe StartupHow to Accelerate Growth for ServicesWith digital marketing tools and techniques, many of the growth marketing strategies developed for B2C companies are applicable to B2B…3 min read·Feb 13, 2022----
Jennifer ApyWhy should I use Slack?Is better team engagement on your list of goals for 2022? I’ll share with you what I’ve learned working with client teams over the last 10…6 min read·Feb 8, 2022----
Jennifer ApyinThe StartupWhy Growth Hacking Doesn’t WorkFor companies struggling to get to the next level, growth hacking may seem like the cure-all that’s worth doubling down on. But before you…6 min read·Jan 17, 2021----
Jennifer ApyinThe StartupThree Strategies That Make Remote Teams Successful(Avoid Pitfalls when Shifting to Remote Work)7 min read·Aug 25, 2020----
Jennifer ApyWeek 7: Celebrating Creativity & the Performing ArtsYes, it is official. Four more weeks of shelter-in-place. Now we’ve got to get REALLY creative if we’re going to make it. This week’s…5 min read·May 13, 2020----
Jennifer ApyWill COVID-19 start a reversal of the college admissions arms race?This week millions of high school seniors are expected to submit a “statement of intent to register” with a college of their choice…13 min read·Apr 30, 2020----
Jennifer ApyWeek 5: What will tomorrow bring? 15 ways life will change as we know itOK, what’s next. We are all so ready for the new normal, whatever that may be. While we have been putting on our happy faces, I wonder how…5 min read·Apr 27, 2020----
Jennifer ApyinThe StartupHow to Validate the Market for Your New Product for Less than $500Gain valuable marketing insights and make the most of your market research budget.15 min read·Apr 20, 2020--1--1
Jennifer ApyWeek 4: Craving Social Interaction, We Turn to GamesAfter checking in with hundreds of friends, extended family and professional acquaintances (and hundreds more thanks to social media…7 min read·Apr 20, 2020----